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The Accelerated Evolution of the College Athletic Director


What do today’s college athletic directors need to consider that their predecessors did not? What’s their role in shepherding the student-athlete experience? In fundraising? In this audio interview, Greg Santore, managing partner of Witt/Kieffer’s Sports Leadership practice, shares insights with Rick Horrow of Yahoo Sports Radio’s “Beyond the Scoreboard” show.

"The landscape is going to change very drastically, and the haves and have-nots are going to get further apart,” Santore says, making the college AD role critical in long-term athletics success. 

Listen now. (The interview begins at the 2:00 mark.)


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