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DCH Health System - Vice President, Marketing

Tuscaloosa, AL

Job Description

Witt/Kieffer has been retained by DCH Health System to conduct the search for the organization's Vice President, Marketing. As a critical member of the senior leadership team, the marketing leader will help define and implement the enterprise-wide marketing and communications plan including internal and external communications, media relations and digital strategy.

DCH Health System (DCH) is a regional healthcare provider headquartered in Tuscaloosa, Alabama. Under local ownership and leadership for more than 90 years, DCH has expanded its services and service area to become a regional health system. Today, this health system operates DCH Regional Medical Center, Northport Medical Center and Fayette Medical Center.

Reporting directly to the CEO and serving as an executive within the system, the Vice President,  Marketing will be responsible for development and execution of all marketing and communication initiatives impacting the organization, internally and externally, and will be responsible for the strategic development of marketing plans and strategies. This executive will play a critical role in addressing the overall direction and messaging of DCH Health System services while serving in a highly visible internal and external capacity. The VP will be responsible for developing a marketing function and team that uses innovation and best practices to promote the organization and will have a pivotal role in further advancing the brand of DCH. It is understood that this individual will need to assess current levels and structure of staff, as well as evaluate the use of outside agencies and consultants.

The organization seeks an experienced marketing and communications leader who is adept at building internal and external partnerships. Executives with experience in complex healthcare organizations with multiple layers of stakeholders are preferred. It will be imperative that the candidate of choice possesses the executive presence and personality necessary to build trusting relationships and be seen as a key member of the senior leadership team.

Interested parties may apply or inquire via the Witt/Kieffer Candidate Portal here. For more information, questions, or nominations, please contact Andrew Trechsel at



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